Where will artificial intelligence help marketing and sales first?

Igor PauletičSales

Despite all the clever solutions modern marketing has come up with, the comment that John Wanamaker made over a century ago still holds true—that is, that half the money spent on advertising is wasted. The only progress we’ve actually made is that now, in the digital world, we can much better determine which half hasn’t produced any results. Let’s say … Read More

A whole other world exists. Will you find your way in it?

Igor PauletičInbound Marketing

While a part of the Slovenian business public is certain that they’ve reached the pinnacle of content marketing by printing and sending their magazine to their customers twice a year, digital economy is approaching a great new turnaround. In 2011 Google’s ZMOT research negated the long standing theory about the importance of the first contact of the consumer with the … Read More