Insanity according to Einstein

Miha BreskvarSales

Sometimes it seems that in some areas everyone just keeps doing things the same old way. But, as Albert Einstein put it: “Insanity is doing the same thing over and over again and expecting different results.” A good friend of mine decided to start a new, nautical project: building boats. Most boat manufacturers, especially boutique producers, understand that uniqueness is … Read More

What is Mercedes-Benz doing to attract younger customers?

Mojca JagodicInbound Marketing, Sales

Do you think this ad is appropriate for their target audience? If you picture a typical buyer, climbing out of the car with his beer belly bulging under his ironed shirt, you will agree that this ad is completely off-target. An average Mercedes buyer is fifty-seven years old, whereas this particular ad targets kids, who sometimes can’t even afford to … Read More

Planica is bigger than Triglav

Tomaž LukmanInbound Marketing, Sales

You’re reading this after the three-day extravaganza in the Planica Valley has already ended, but I actually wrote it while the excitement before the ski flying weekend finale was reaching its climax. This is practically like a national holiday for Slovenians and includes all the activities that go with it. Luckily, there were no major incidents. So now it’s safe … Read More

Technology is Slowly but Surely Winning the Battle for Customers

Igor PauletičSales

Over the past few weeks, I’ve been noticing that, every time I get in my car, my cell phone reports my destination, along with the expected time of arrival and the density of traffic on the way. I didn’t really pay much attention to it until I realized that the destination pops up even when I haven’t entered it in … Read More

Don’t waste my time

Mojca JagodicSales

If there’s something that really annoys me, it’s wasting time. A little while ago I had to sort out my temporary residence permit at the administrative unit. I’ve been living at the same address for more than a year, which means I only had to extend the permit, but I missed the deadline and so I had to submit the … Read More

How to choose the ideal clients to call

Darja GrabeljšekInbound Marketing, Sales

If you do phone sales and your salary doesn’t depend on your performance, you ought to call up my boyfriend David. He’s your ideal customer. David is friendly, doesn’t interrupt you, and always promises he’ll think about it. Even when you make a follow-up call, he’ll be just as friendly, even though he’ll probably admit he hasn’t thought about it … Read More

Harley Davidson doesn’t actually sell bikes

Igor PauletičSales

A few days ago, a high-profile international corporation informed us that it had selected us to work with them. We competed in a tender, which is usually a very poor starting point for us to win new deals, but we sealed this one anyway. I couldn’t wait to share this excellent news with a good friend of mine, who didn’t … Read More

You won’t sell more just because you’re cute

Miha BreskvarSales

Three weeks ago I was hired by a new client. To give you an idea of what kind of consulting duties I was entrusted with, I have to tell you that my new employer was my three kids and a few of their friends from the campground. It all started on Saturday, when they spent the entire day painting rocks … Read More

How I used a story to show my client why they need social listening

Igor PauletičSales

In business (as well as our everyday lives) we can always find three types of people: Those who aren’t afraid of technological advances and changes, who know how to adapt to them and use them to their advantage; Those who stand firmly behind their view that the technologies that are permeating our lives are harmful (to something, anyway); Those who … Read More