You don’t have to be the cheapest if you’re the best

Igor PauletičInbound Marketing, Sales

A while ago I posted the article titled What beats the lowest price? on our Slovene blog, which probably attracted quite an audience based on the title alone. When I started analyzing the readers, I found out they primarily consisted of people that are in some way or another involved in sales and are responsible for sales results. This post … Read More

One of sales personnel’s biggest illusions is that they can sell me their product or service any time. Even when I’m not thinking about buying anything at all.

Igor PauletičInbound Marketing, Sales

In reality, this is really a problem of the marketing staff (not sales personnel!) and hence the key reason why in the majority of companies marketing and sales, as business functions, continue to remain unconnected (in procedural terms). Give me three minutes to explain this thesis … To increase growth, you’ll have to fill in the gap between promotion (advertising) … Read More

Why did Trump Win the Election?

Igor PauletičInbound Marketing, Sales

Well, I don’t really know the answer to this question, but I do know his campaign used people that specialize in capturing data on the audiences he addressed. These specialists used sophisticated methods to segment the “ears,” so they could hear the version of the story they liked the best. They used Facebook not only as a source of demographic … Read More

What a drag!

Miha BreskvarSales

It may be true that it’s very difficult to sell anything without good sales, a good product, and a suitable price, but the experience before, during, and after the purchase is also becoming increasingly important to the customer. This makes the customer experience an ever bigger and more important diversifying factor among providers. So, like many Fridays during high season, … Read More

Our children will all be gamers, all the time

Miha BreskvarSales

I say “children” only because we—their parents and grandparents—are more reserved, afraid, or cautious than our children. Even though we may not admit it, the fact is that we’re already sharing information on our environment and ourselves with many others who use it to their advantage. The fact is also that in the future there’ll be significantly more of this … Read More

The GDPR: a regulation that is going to change the marketing world more than any other before

Igor PauletičGDPR, Sales

For the past couple of months, I’ve been asked at least once a week whether we’re also going into legal counseling now, and whether lawyers and business compliance officers are our new target audience. After all, the GDPR is a regulation, and regulations are something that lawyers are interested in, right? (This is the short explanation I get after people … Read More

Generation Z’s Hula-Hoop

Tomaž LukmanInbound Marketing, Sales

Surely you didn’t think that here at the FrodX blog we’d ignore the toy that’s taken over the world in just a few months? Last year we were hunting Pokémons, but today, with its successor in my hands, I’m spinning the marvel that’s spread through schools, playgrounds, and offices faster than any childhood epidemic. Nobody had ever heard of them, … Read More

Digitization Killed the Marketing You Used to Be Good At

Igor PauletičSales

Product More than one hundred years ago, Henry Ford introduced the first conveyor belt assembly line for his Model T. Before that cars were a pretty rare and expensive product that only the richest people could afford. Through lower production costs resulting from the introduction of a conveyor belt, in 1925 Ford managed to decrease car production costs to USD … Read More