Have you ever wondered why people prefer opinions to arguments?

Hojka DrozgSales

One of the first things I learned as an anthropology student was that people behave illogically and irrationally. Specifically, ever since the beginning of human existence it has been usually more important for us to make quick decisions rather than completely correct ones. Consequently, our brain developed many shortcuts for making fast and impulsive decisions. If you’re in any way … Read More

Why did Trump Win the Election?

Igor PauletičInbound Marketing, Sales

Well, I don’t really know the answer to this question, but I do know his campaign used people that specialize in capturing data on the audiences he addressed. These specialists used sophisticated methods to segment the “ears,” so they could hear the version of the story they liked the best. They used Facebook not only as a source of demographic … Read More

The GDPR: a regulation that is going to change the marketing world more than any other before

Igor PauletičGDPR, Sales

For the past couple of months, I’ve been asked at least once a week whether we’re also going into legal counseling now, and whether lawyers and business compliance officers are our new target audience. After all, the GDPR is a regulation, and regulations are something that lawyers are interested in, right? (This is the short explanation I get after people … Read More

Why aren’t you brave enough to stop using (digital) marketing that doesn’t yield any relevant sales results?

Igor PauletičSales

Have you ever heard a salesperson say he closed a deal thanks to his company’s fantastic marketing? Neither have I. Unfortunately, marketing gets a medal only for deals that are closed entirely over digital channels, without any mediation by the sales staff. In all other cases, “everything is done” by the sales personnel. Without them . . . well, when … Read More

Peter Prevc finished in just fifth place

Igor PauletičSales

While Slovenian skier Žan Kranjec was excellent with his 16th place finish in Friday’s giant slalom under Vitranc two weeks ago, the same public viewed Slovenian ski jumper Peter Prevc’s performance in World cup ski jumping in Wisla as being just 5th. Last week, Miha and I ordered food delivery to our office twice. Both times we had to wait … Read More

Who is telling your story?

Igor PauletičInbound Marketing

I often hear that Slovenians make great products, but we simply don’t have the know-how to sell them properly. Regardless of the industry. Of course, I first think that their products may not be that good and that the previous statement is just a convenient excuse. But unfortunately it is true that Slovenians have an engineering approach to development – … Read More

How can an 11-year old explain the value of a brand?

Igor PauletičSales

After 6 straight days of golfing, I went for a relaxing walk around lake Bled with my family. Our children are always thirsty and have to go to the toilet right when we arrive to the Vila Prešeren café. So we always end up drinking the most expensive coffee in the region, whether we want to or not. This visit … Read More