If you’re betting on intent marketing, forget about the booking sites

Hojka DrozgSales

I’m going on a short trip to Rome this weekend and so I’ve been spending a considerable amount of time browsing the Internet over the last couple of days. I’m interested in the Italian capital’s major sites, good shopping venues, and recommended trips near the city, as well as the most popular bars and restaurants where I can try the … Read More

One of sales personnel’s biggest illusions is that they can sell me their product or service any time. Even when I’m not thinking about buying anything at all.

Igor PauletičInbound Marketing, Sales

In reality, this is really a problem of the marketing staff (not sales personnel!) and hence the key reason why in the majority of companies marketing and sales, as business functions, continue to remain unconnected (in procedural terms). Give me three minutes to explain this thesis … To increase growth, you’ll have to fill in the gap between promotion (advertising) … Read More