You can’t tell me tall tales

Fedja HvastijaInbound Marketing

A week ago I attended a workshop on telling fairytales. When I mentioned this to my coworkers, they laughed at me a bit and then asked, in jest, if I’d learned anything “useful.” Because I answered “Of course,” mostly as a joke I promised them a “report.” When I started putting the elements in my head into the context of … Read More

How can we reach consumers during “micro-moments”?

Darja GrabeljšekInbound Marketing

Micro-moments determine an increasing number of life decisions these days. Even a few years ago we were still talking about in-depth decision-making processes and paths to purchase, whereas today the customer’s path from the moment a purchase need arises to the actual purchase is increasingly more variegated. Can you recall the days when you had to keep a bunch of … Read More

That day I noticed that I read differently

Hojka DrozgInbound Marketing

My life is full of lessons I more or less always pay for dearly. The last one was: Don’t eat Christmas cookies in April. You can imagine that it was priceless. The one before that happened at work. It hit me like a cold shower and came with an extra “duh” on top. What am I talking about? That today’s … Read More

Who is telling your story?

Igor PauletičInbound Marketing

I often hear that Slovenians make great products, but we simply don’t have the know-how to sell them properly. Regardless of the industry. Of course, I first think that their products may not be that good and that the previous statement is just a convenient excuse. But unfortunately it is true that Slovenians have an engineering approach to development – … Read More

Why should your clients brag about you to their friends?

Igor PauletičInbound Marketing

If your marketing department is asking itself how many of your customers mention you or brag about you in their social circle, you have begun thinking about why should your clients brag about you to their friends. The answer to this question is crucial for the growth of any company. In the end, when marketers clog all communication channels, recommendations … Read More

My problem isn’t fertilizer. My problem is that my neighbor’s lawn looks better than mine.

Igor PauletičInbound Marketing

The stories that we share with you are almost always drawn from FrodX’s business experiences. Most of them are stories of our (potential) customers – slightly disguised and simplified to make them more interesting and shorter. Only a few of them are fictional, even though they might appear genuine as well. I would like to share my thoughts about the … Read More

We are all experts when it comes to marketing, football and politics

Igor PauletičInbound Marketing

Sometimes I feel that the curse of our business is that so many people feel competent to judge our work. Unlike people in many other industries, the people who work in marketing, product development and customer experience (CX) are constantly faced with opinions and “good natured” advice by others. An unbelievable number of people that observe our work has an … Read More

12 minutes and 13 seconds of happiness in the no. 1 Slovenian network

Igor PauletičInbound Marketing, Sales

This posts reflects my experience as a business user of Telekom Slovenije mobile phone services exactly 21 days ago and is not a knee-jerk reaction.   It’s dangerous to give ultimate promises to the market. A promise to customers sets a level of expectation and realizing those expectations is crucial for customer satisfaction. If marketing promises more than can be … Read More