Those who just follow will never be leaders

Igor PauletičSales

If there’s one thing I’m always thinking about and trying to understand, it’s people’s shopping habits or, more specifically, their purchasing decisions. I start by first observing myself, then I learn from people close to me, and after that I observe and study reactions to the same stimuli within my broader social circle. Actually, I’m constantly trying to learn about … Read More

Connections are crucial for business deals in almost all cases

Igor PauletičSales

The secret of successful salespeople is getting their customers to trust them and feel safe around them. I can honestly say it’s how I got my wife to marry me. We are scared of responsibility while making purchase decisions Let’s take a look at our thinking while buying something. Last week, I visited an exhibition in Cologne with one of … Read More

Peter Prevc finished in just fifth place

Igor PauletičSales

While Slovenian skier Žan Kranjec was excellent with his 16th place finish in Friday’s giant slalom under Vitranc two weeks ago, the same public viewed Slovenian ski jumper Peter Prevc’s performance in World cup ski jumping in Wisla as being just 5th. Last week, Miha and I ordered food delivery to our office twice. Both times we had to wait … Read More

Who is telling your story?

Igor PauletičInbound Marketing

I often hear that Slovenians make great products, but we simply don’t have the know-how to sell them properly. Regardless of the industry. Of course, I first think that their products may not be that good and that the previous statement is just a convenient excuse. But unfortunately it is true that Slovenians have an engineering approach to development – … Read More

How can an 11-year old explain the value of a brand?

Igor PauletičSales

After 6 straight days of golfing, I went for a relaxing walk around lake Bled with my family. Our children are always thirsty and have to go to the toilet right when we arrive to the Vila Prešeren café. So we always end up drinking the most expensive coffee in the region, whether we want to or not. This visit … Read More

Why should your clients brag about you to their friends?

Igor PauletičInbound Marketing

If your marketing department is asking itself how many of your customers mention you or brag about you in their social circle, you have begun thinking about why should your clients brag about you to their friends. The answer to this question is crucial for the growth of any company. In the end, when marketers clog all communication channels, recommendations … Read More

»Hello Barbie« – digitalizing a traditional product to provide opportunities for new (subscription) services

Igor PauletičInbound Marketing

Digitalization or digital transformation (if you prefer) is one of the key generators of current economic progress (as well as social development). When I try to explain it to our customers, I try to narrow it down to concrete examples. This is the only simple and understandable way to explain it that will fascinate them and lead them to taking … Read More

My problem isn’t fertilizer. My problem is that my neighbor’s lawn looks better than mine.

Igor PauletičInbound Marketing

The stories that we share with you are almost always drawn from FrodX’s business experiences. Most of them are stories of our (potential) customers – slightly disguised and simplified to make them more interesting and shorter. Only a few of them are fictional, even though they might appear genuine as well. I would like to share my thoughts about the … Read More