By 2027 at the latest the Cannes Lion will go to a high-tech company

Igor PauletičMarketing Automation, Sales

Last summer, Elon Musk’s comment that “artificial intelligence is the greatest risk we face as a civilization” inspired me to read up on artificial intelligence and start thinking about it. Musk tries to describe the gravity of the situation by using several examples that I find intriguing. He thinks that the use of AI should be legally regulated. I’m afraid that … Read More

What’s better? Being one of a kind or making the most noise?

Igor PauletičInbound Marketing, Sales

In Slovenia, if someone tells you that they’re involved in digital marketing, they’re most likely talking about advertising within the Google and Facebook advertising network. They’ll also tell you that they’re specialists in website traffic analytics and that they may manage their customers’ Facebook profiles. Even if they’re doing other things as well, most likely they only stick to the … Read More

“We don’t need marketing. We only get new customers through customer recommendations.”

Igor PauletičSales

Customer recommendations are the only marketing tool that definitely works. Always! All other methods that companies use are definitely less effective in terms of input and yield. Unfortunately, the range of recommendations is limited to the number of (satisfied) customers. When this range is reached, we have to start using other, less effective marketing approaches—whether we like it or not—to … Read More

Where will artificial intelligence help marketing and sales first?

Igor PauletičSales

Despite all the clever solutions modern marketing has come up with, the comment that John Wanamaker made over a century ago still holds true—that is, that half the money spent on advertising is wasted. The only progress we’ve actually made is that now, in the digital world, we can much better determine which half hasn’t produced any results. Let’s say … Read More

You don’t have to be the cheapest if you’re the best

Igor PauletičInbound Marketing, Sales

A while ago I posted the article titled What beats the lowest price? on our Slovene blog, which probably attracted quite an audience based on the title alone. When I started analyzing the readers, I found out they primarily consisted of people that are in some way or another involved in sales and are responsible for sales results. This post … Read More

One of sales personnel’s biggest illusions is that they can sell me their product or service any time. Even when I’m not thinking about buying anything at all.

Igor PauletičInbound Marketing, Sales

In reality, this is really a problem of the marketing staff (not sales personnel!) and hence the key reason why in the majority of companies marketing and sales, as business functions, continue to remain unconnected (in procedural terms). Give me three minutes to explain this thesis … To increase growth, you’ll have to fill in the gap between promotion (advertising) … Read More

Why did Trump Win the Election?

Igor PauletičInbound Marketing, Sales

Well, I don’t really know the answer to this question, but I do know his campaign used people that specialize in capturing data on the audiences he addressed. These specialists used sophisticated methods to segment the “ears,” so they could hear the version of the story they liked the best. They used Facebook not only as a source of demographic … Read More

The GDPR: a regulation that is going to change the marketing world more than any other before

Igor PauletičGDPR, Sales

For the past couple of months, I’ve been asked at least once a week whether we’re also going into legal counseling now, and whether lawyers and business compliance officers are our new target audience. After all, the GDPR is a regulation, and regulations are something that lawyers are interested in, right? (This is the short explanation I get after people … Read More