By 2027 at the latest the Cannes Lion will go to a high-tech company

Igor PauletičMarketing Automation, Sales

Last summer, Elon Musk’s comment that “artificial intelligence is the greatest risk we face as a civilization” inspired me to read up on artificial intelligence and start thinking about it. Musk tries to describe the gravity of the situation by using several examples that I find intriguing. He thinks that the use of AI should be legally regulated. I’m afraid that … Read More

One of sales personnel’s biggest illusions is that they can sell me their product or service any time. Even when I’m not thinking about buying anything at all.

Igor PauletičInbound Marketing, Sales

In reality, this is really a problem of the marketing staff (not sales personnel!) and hence the key reason why in the majority of companies marketing and sales, as business functions, continue to remain unconnected (in procedural terms). Give me three minutes to explain this thesis … To increase growth, you’ll have to fill in the gap between promotion (advertising) … Read More

Digital Transformation isn’t what you think it is, part 2

Igor PauletičSales

My last post, “Digital transformation isn’t what you think it is,” has been met with exceptional response. I took that as a hint that I need to write more about marketing and sales technology and the opportunities for new business models that new technologies offer, and to keep publishing stories about digitalization in practice. So, this is the start of … Read More

What problems does CRM solve and what problems are you looking to solve?

Igor PauletičMarketing Automation, Sales

It’s part of human nature that we prefer to tackle something that is familiar, seemingly manageable, and comprehensible, rather than something that may be the actual problem that needs to be solved in a given situation. Even though we’re aware that we’re not solving the actual problem, most people tend to be risk-averse and prefer to put their energy into … Read More

Your customers are people, not focus groups

Jerneja FaletičSales

It just so happened that my boyfriend and I had to deal with our mobile and internet service providers in the same week. I had a great experience with my provider while he was horrified by his. The crucial difference between our stories? Knowing the customer and their attitude. Anyone who knows me can tell you I cannot handle being … Read More