My problem isn’t fertilizer. My problem is that my neighbor’s lawn looks better than mine.

Igor PauletičInbound Marketing

The stories that we share with you are almost always drawn from FrodX’s business experiences. Most of them are stories of our (potential) customers – slightly disguised and simplified to make them more interesting and shorter. Only a few of them are fictional, even though they might appear genuine as well. I would like to share my thoughts about the … Read More

We are all experts when it comes to marketing, football and politics

Igor PauletičInbound Marketing

Sometimes I feel that the curse of our business is that so many people feel competent to judge our work. Unlike people in many other industries, the people who work in marketing, product development and customer experience (CX) are constantly faced with opinions and “good natured” advice by others. An unbelievable number of people that observe our work has an … Read More

What does every salesperson surely understand?

Igor PauletičSales

When I’m around marketing people it doesn’t take long to hear them complain about salespeople: “They don’t understand anything. They are impatient savages that destroy everything in their wake. They don’t even know what brand awareness means.” 😉 This debate often amuses me. Most of the time, I’m in the company of women, mostly younger than me. The terminology is … Read More

Who will take care of your customers tomorrow?

Igor PauletičSales

I keep reading that intelligent processes will replace automated processes. On the other hand, CRM (Customer Relationship Management) systems are striving to become Customer Engagement systems. Consumers (and business buyers) are increasingly well-informed and only acknowledge marketing that helps us, not marketing that yells the loudest. We are becoming aware of our changed buying habits and the fact that salespeople … Read More

Your customers are people, not focus groups

Jerneja FaletičSales

It just so happened that my boyfriend and I had to deal with our mobile and internet service providers in the same week. I had a great experience with my provider while he was horrified by his. The crucial difference between our stories? Knowing the customer and their attitude. Anyone who knows me can tell you I cannot handle being … Read More

Which expectations of your customers will never change?

Igor PauletičSales

I believe that this is a very important question when you’re thinking about developing your company or products. Actually, I realized that customers only perceive something as progress if we improve or simplify the things that they don’t want to change or we enable easy access to them. When I’m thinking about future development needs of FrodX, I always ask … Read More

12 minutes and 13 seconds of happiness in the no. 1 Slovenian network

Igor PauletičInbound Marketing, Sales

This posts reflects my experience as a business user of Telekom Slovenije mobile phone services exactly 21 days ago and is not a knee-jerk reaction.   It’s dangerous to give ultimate promises to the market. A promise to customers sets a level of expectation and realizing those expectations is crucial for customer satisfaction. If marketing promises more than can be … Read More

What marketing lessons can we learn from silent movies?

Jerneja FaletičInbound Marketing

  Last weekend, I went to a movie theatre to watch a silent movie. It’s been a long time since I’ve seen one. It was the German black and white classic – Pandora’s box – the charming Louise Brooks was playing the seductive Lulu. I was sitting in my chair, and enjoying the live piano score. Yet after only a … Read More