Strategy

Growth is never a coincidence. Identify your products and their intended buyers with the right strategy and define steps to carry it out. We can help you better develop your product and marketing strategy. Because we’re not part of your company, we have a broader perspective on your problems. We delve into your past and future, find your target customers, and focus on the best way you can communicate with them from the first time you make contact to the moment they make a purchase and recommend you to their friends.

You’re most likely already fulfilling some of your customers’ needs. Nonetheless, you’re probably aware that companies that want to distinguish themselves from their local and global competitors have to focus on their own story and its significance. Everyone has one, but usually it’s poorly told or presented. We’ll help you create a strategy that will establish you as a trustworthy source that customers can turn to whenever they need someone to understand and solve their problems: from the first curious sneak-peeks to the final technical solutions and reference advice.

Strategies for working with leads

Before you can sell anything to your leads, you have to see the world through their eyes.

You need to understand who your customers are and with most B2B purchases you also need to understand how many stakeholders influence their purchase decisions. Before you can help anyone reach a purchase decision, you have to understand and convince all the stakeholders influencing it.

We’ll help you develop the buyer personas that will help you understand who influences your sales procedures and how you can connect with them. These personas will help you treat your potential buyers as real individuals and understand what’s important to them. Once you understand the buying decision process well, we can create a content strategy that addresses individual buyers at every stage of their buying decision process.

Traditional market surveys are often already outdated once you receive them and they describe the market through the prism of general demographic trends. Moreover, statistical data are of little help to you when communicating with individuals. The average statistical buyer of a new BMW has one breast and one testicle. How can this help you improve your communication with the potential buyer?

We use a keyword analysis to determine how your buyers seek solutions to their problems and to identify the type of social media conversations they would like to participate in. All this provides a detailed picture of different buyers and their problems, which can help you find the right solutions for them.

Product strategy

Don’t sell to your customers. Help them buy what they need.

If a company’s products are unable to meet customer or market requirements, the marketing and sales department cannot solve all their problems merely with better sales. Product management starts with an analysis of customers and buyer personas, and a better understanding of the customers’ problems and desires, and the ways in which your company can help them. The initial stages of marketing projects usually refer to the product, target markets, and the changes you need to make in order to align what the product offers to the buyers’ needs.

We’ll help you see your products through your customers’ eyes and develop them so they’ll better meet your leads’ requirements. Once your products and services provide the best solutions to your leads’ problems, your marketing department can focus on communicating your value proposition and educating and engaging your target audience. You don’t have to market products that you hope your customers will desire; instead you can provide true value for them and build mutual trust in this way.

Don’t sell to your customers. Help them buy what they need.

Nobody likes to have the feeling that someone is trying to sell something to them. Your customers are no exception. It’s naive to think that your products will sell on their own, but that doesn’t mean that an aggressive sales approach is the most important element for your business growth. When shopping, we feel most comfortable when we know what we’re buying and see that the products offered fulfil our requirements. In these types of buying decision processes, the sales and marketing departments must communicate with customers, build their enthusiasm, and build trust.

Content strategy

Content is the main component of marketing.

Regardless of how much effort you put into advertising and how often your sales staff call your prospects, these will still not be one hundred percent sure you’re a trustworthy expert in your area. However, many companies still ignore the fact that their prospects don’t want to talk to their sales people until they have almost already made a purchase decision. A content strategy is much more than simple product descriptions, public relations, and copywriting. It creates the stories your customers need: not to buy your products, but to solve their problems.

We analyze your current content and its integration into various stages of the sales process. We identify the content that can be transferred into modern marketing and sales processes, and the areas lacking information that you need to fill with new content. In addition, we help you better understand and create your own stories.

The right story at the right time

You’re most likely already fulfilling some of your customers’ needs. After all, you’re still in business, which means you are selling at least something. If you want to distinguish yourself from your local and global competitors, you have to focus on your own story and its significance. Nobody’s an expert in all areas and no provider is the best in all aspects. Once you get to know your market and its needs, focus on the content your customers consider important.

Your story has to have a beginning and an ending in all channels. This applies to both your e-mail communication and the content of your ads. Every message must have a specific goal: it has to bring your prospects a step closer to understanding their problem and establish you as an authority in solving this problem.

Everyone has a story, but most tell it fairly poorly. We will help you create a content strategy that will establish you as a trustworthy source that customers can turn to whenever they need someone to understand and solve their problems: from the first curious sneak-peeks to the final technical solutions and reference advice.