How to transition to inbound marketing

Learn to properly address your buyers, follow them and recognize their needs.

Are you one of those companies that have an interesting website and sends interesting e-mail newsletters, but do not generate many leads? This quick guide will explain how inbound marketing can help you do better and how to begin the transformation in the first place.

This guide will teach you:

  • what kind of content to prepare,
  • how to personally address leads,
  • how to determine when a lead is ready to complete the purchase.