How to market in a world where marketing no longer works

These days customers have taken control.

The rules in marketing have changed. Can you remember the times when PR statements and brochures had an impact? Sales could easily arrange meetings and close deals. There were few competitors around, and they were primarily local players. Those days are over, the old rules no longer apply.

Customers have taken control and they demand you to adapt:

  • they expect proper training from you,
  • they only accept useful or fun content,
  • they don’t tell you when they are ready to buy.