CRM in the era of always-on consumers
Transform how you work and improve your customer relations.
What has changed?
We used to think of CRM as an alternative to multiple Excel spreadsheets, but now its application has also spread to all other business areas that work towards customer satisfaction. This is no longer just a database, but an increasingly valuable tool that makes it possible to form closer relationships with customers. Buying habits have changed and you have to adapt your work to these changes. Check out the manual to find out how a CRM system can help you with this.