Connecting with inbound leads in 4 steps

How to steer your customers towards a purchase with some information and smart moves?

The way you approach your leads after they visit your website, view and download content is very important. What steps should you complete before you contact them in person and what to do next? This quick guide explains the key 4 steps, divided into several phases.

This guide will teach you:

  • how to approach website visitors who are considered leads based on their digital trail and the anticipation of their readiness to buy,
  • what can you talk about and more importantly what not to talk about,
  • how to get additional information about them.