Case study: Refocusing sales to small and medium size companies in Microsoft Slovenia

How to move away from an approach that uses technical representations of business solutions to an approach that presents everyday problems and challenges that Office 365 solves.

The biggest challenge for Microsoft Slovenia was completely reconstructing communication, marketing and sales from the product based approach to a business problem solving approach. This case study shows how we achieved this through the campaign as well as delivering qualified leads that Microsoft Slovenia wanted.

Download the case study describing how:

  • we nurtured the decision makers in small and medium sized companies into becoming leads for Microsoft Slovenia and their partners,
  • we managed to arrange face-to-face meetings between the leads and Microsoft Slovenia and their partners,
  • we activated partners, employees and existing customers of Microsoft Slovenia and
  • Microsoft declared the campaign as the most successful small and medium business campaign in the Central European market.