
Case study: Refocusing sales to small and medium size companies in Microsoft Slovenia
How to move away from an approach that uses technical representations of business solutions to an approach that presents everyday problems and challenges that Office 365 solves.
The biggest challenge for Microsoft Slovenia was completely reconstructing communication, marketing and sales from the product based approach to a business problem solving approach. This case study shows how we achieved this through the mobilen365.si campaign as well as delivering qualified leads that Microsoft Slovenia wanted.