9 reasons why you can’t continue to ignore marketing automation

It's no longer a question whether you need it or not, it's a question why aren't you doing it yet.

Marketing automation (MA) has become increasingly popular amongst marketers in the last several years. MA tools are so useful and offer so many functions that it would be a waste if we did not use them. What will make you realize you need marketing automation?

Among other things, it enables you to:

  • monitor the visitors of your website,
  • segment leads,
  • proactively address leads through content on your website,
  • automatically assign leads to people in your sales team
  • and a lot more.