Love your customers more than your products

Hojka DrozgSales

This probably rings a bell, right? A company spends several months (or years) developing a product until it finds the most original, technologically sophisticated, or advanced solution, but then when they start marketing it, they run into problems. No matter how loud they praise their R&D department’s excellent work, and no matter how much they invest in showing off their … Read More

You don’t have to be the cheapest if you’re the best

Igor PauletičInbound Marketing, Sales

A while ago I posted the article titled What beats the lowest price? on our Slovene blog, which probably attracted quite an audience based on the title alone. When I started analyzing the readers, I found out they primarily consisted of people that are in some way or another involved in sales and are responsible for sales results. This post … Read More

One of sales personnel’s biggest illusions is that they can sell me their product or service any time. Even when I’m not thinking about buying anything at all.

Igor PauletičInbound Marketing, Sales

In reality, this is really a problem of the marketing staff (not sales personnel!) and hence the key reason why in the majority of companies marketing and sales, as business functions, continue to remain unconnected (in procedural terms). Give me three minutes to explain this thesis … To increase growth, you’ll have to fill in the gap between promotion (advertising) … Read More

Why did Trump Win the Election?

Igor PauletičInbound Marketing, Sales

Well, I don’t really know the answer to this question, but I do know his campaign used people that specialize in capturing data on the audiences he addressed. These specialists used sophisticated methods to segment the “ears,” so they could hear the version of the story they liked the best. They used Facebook not only as a source of demographic … Read More

What a drag!

Miha BreskvarSales

It may be true that it’s very difficult to sell anything without good sales, a good product, and a suitable price, but the experience before, during, and after the purchase is also becoming increasingly important to the customer. This makes the customer experience an ever bigger and more important diversifying factor among providers. So, like many Fridays during high season, … Read More

Our children will all be gamers, all the time

Miha BreskvarSales

I say “children” only because we—their parents and grandparents—are more reserved, afraid, or cautious than our children. Even though we may not admit it, the fact is that we’re already sharing information on our environment and ourselves with many others who use it to their advantage. The fact is also that in the future there’ll be significantly more of this … Read More

The GDPR: a regulation that is going to change the marketing world more than any other before

Igor PauletičGDPR, Sales

For the past couple of months, I’ve been asked at least once a week whether we’re also going into legal counseling now, and whether lawyers and business compliance officers are our new target audience. After all, the GDPR is a regulation, and regulations are something that lawyers are interested in, right? (This is the short explanation I get after people … Read More

Will the GDPR force you, too, to delete emails?

Andreja GregorkaGDPR, Sales

During this year’s vacation, I almost fell out with my friends over—funnily enough—the magnificence of the internet and personal data collection. Long story short, we couldn’t see eye to eye regarding its usefulness and advantages and could only agree on one thing: that accumulating a large quantity of data in one place can be unfavorable in terms of security and … Read More