By 2027 at the latest the Cannes Lion will go to a high-tech company

Igor PauletičMarketing Automation, Sales

Last summer, Elon Musk’s comment that “artificial intelligence is the greatest risk we face as a civilization” inspired me to read up on artificial intelligence and start thinking about it. Musk tries to describe the gravity of the situation by using several examples that I find intriguing. He thinks that the use of AI should be legally regulated. I’m afraid that … Read More

What problems does CRM solve and what problems are you looking to solve?

Igor PauletičMarketing Automation, Sales

It’s part of human nature that we prefer to tackle something that is familiar, seemingly manageable, and comprehensible, rather than something that may be the actual problem that needs to be solved in a given situation. Even though we’re aware that we’re not solving the actual problem, most people tend to be risk-averse and prefer to put their energy into … Read More

3 most common mistakes of sales websites

Jerneja FaletičInbound Marketing, Marketing Automation

This post offers some practical advice on a topic that we’ve covered multiple times. It’s one of the most important aspects of customer relations, yet we find bad practices over and over again. Content marketing is all the rage right now and everyone wants to do it, and this is reflected in its quality. Like any other thing, we must … Read More

Why haven’t I called you yet?

Igor PauletičInbound Marketing, Marketing Automation

I’ve been haunted by a salesman for the last 5 weeks. He keeps calling me on the phone, sending text messages and emails. He didn’t come knocking on my doors yet, but he’s been persistent about it. This seems to be his goal since he believes that he only needs an hour of my attention to show me something that … Read More

Welcome to one-on-one communication

Igor PauletičMarketing Automation

Marketing digitalization brings 3 key changes. The first one must be that now everything can be measured. Not only the ads and clicks. We can measure every activity of the individual we want to address. Yes, of an individual! The other change that digitalization brought to marketing is the possibility of personalization. If we really follow individuals, we know pretty … Read More

Sometimes an outside view is needed

Igor PauletičMarketing Automation

I spent the last weekend in Bovec with my son. We were there for his golf tournament, so naturally, we arrived a day early to play a practice round. After we played our game, we had a drink at the clubhouse, where we joined a group of locals who had a few glasses already. We started talking, and I was … Read More