Why should we buy from you?

Igor PauletičInbound Marketing

When talking to a customer that wants to work with us, I first try to find the answer to the question above. I need to understand why buyers choose them. What can they offer to show their competitive advantage. If the answer is based on the price, it soon becomes clear that we don’t have much to work with. Our … Read More

Content is no longer the key to content marketing

Igor PauletičInbound Marketing

Let’s face it – we are drowning in content. All of a sudden every company creates content to attract new buyers and these activities are only intensifying. Companies that invest in content marketing see the solution in increasing the quantity of created content, publishing content more often, repeating content and using additional communication channels. But does any of that really … Read More

If you wait, you just might get stuck

Igor PauletičInbound Marketing

I am not the type of person that likes to look back. Nostalgia just isn’t my thing. I never think about how much easier and better things used to be or think much about the past in general. I constantly think about what is going to happen tomorrow, a year or even five years from now. All my imagination is … Read More

My problem isn’t fertilizer. My problem is that my neighbor’s lawn looks better than mine.

Igor PauletičInbound Marketing

The stories that we share with you are almost always drawn from FrodX’s business experiences. Most of them are stories of our (potential) customers – slightly disguised and simplified to make them more interesting and shorter. Only a few of them are fictional, even though they might appear genuine as well. I would like to share my thoughts about the … Read More

We are all experts when it comes to marketing, football and politics

Igor PauletičInbound Marketing

Sometimes I feel that the curse of our business is that so many people feel competent to judge our work. Unlike people in many other industries, the people who work in marketing, product development and customer experience (CX) are constantly faced with opinions and “good natured” advice by others. An unbelievable number of people that observe our work has an … Read More

12 minutes and 13 seconds of happiness in the no. 1 Slovenian network

Igor PauletičInbound Marketing, Sales

This posts reflects my experience as a business user of Telekom Slovenije mobile phone services exactly 21 days ago and is not a knee-jerk reaction.   It’s dangerous to give ultimate promises to the market. A promise to customers sets a level of expectation and realizing those expectations is crucial for customer satisfaction. If marketing promises more than can be … Read More

What marketing lessons can we learn from silent movies?

Jerneja FaletičInbound Marketing

  Last weekend, I went to a movie theatre to watch a silent movie. It’s been a long time since I’ve seen one. It was the German black and white classic – Pandora’s box – the charming Louise Brooks was playing the seductive Lulu. I was sitting in my chair, and enjoying the live piano score. Yet after only a … Read More

3 most common mistakes of sales websites

Jerneja FaletičInbound Marketing, Marketing Automation

This post offers some practical advice on a topic that we’ve covered multiple times. It’s one of the most important aspects of customer relations, yet we find bad practices over and over again. Content marketing is all the rage right now and everyone wants to do it, and this is reflected in its quality. Like any other thing, we must … Read More

A whole other world exists. Will you find your way in it?

Igor PauletičInbound Marketing

While a part of the Slovenian business public is certain that they’ve reached the pinnacle of content marketing by printing and sending their magazine to their customers twice a year, digital economy is approaching a great new turnaround. In 2011 Google’s ZMOT research negated the long standing theory about the importance of the first contact of the consumer with the … Read More