How to choose the ideal clients to call

Darja GrabeljšekInbound Marketing, Sales

If you do phone sales and your salary doesn’t depend on your performance, you ought to call up my boyfriend David. He’s your ideal customer. David is friendly, doesn’t interrupt you, and always promises he’ll think about it. Even when you make a follow-up call, he’ll be just as friendly, even though he’ll probably admit he hasn’t thought about it … Read More

You can’t tell me tall tales

Fedja HvastijaInbound Marketing

A week ago I attended a workshop on telling fairytales. When I mentioned this to my coworkers, they laughed at me a bit and then asked, in jest, if I’d learned anything “useful.” Because I answered “Of course,” mostly as a joke I promised them a “report.” When I started putting the elements in my head into the context of … Read More

How can we reach consumers during “micro-moments”?

Darja GrabeljšekInbound Marketing

Micro-moments determine an increasing number of life decisions these days. Even a few years ago we were still talking about in-depth decision-making processes and paths to purchase, whereas today the customer’s path from the moment a purchase need arises to the actual purchase is increasingly more variegated. Can you recall the days when you had to keep a bunch of … Read More

That day I noticed that I read differently

Hojka DrozgInbound Marketing

My life is full of lessons I more or less always pay for dearly. The last one was: Don’t eat Christmas cookies in April. You can imagine that it was priceless. The one before that happened at work. It hit me like a cold shower and came with an extra “duh” on top. What am I talking about? That today’s … Read More

Who is telling your story?

Igor PauletičInbound Marketing

I often hear that Slovenians make great products, but we simply don’t have the know-how to sell them properly. Regardless of the industry. Of course, I first think that their products may not be that good and that the previous statement is just a convenient excuse. But unfortunately it is true that Slovenians have an engineering approach to development – … Read More

Why should your clients brag about you to their friends?

Igor PauletičInbound Marketing

If your marketing department is asking itself how many of your customers mention you or brag about you in their social circle, you have begun thinking about why should your clients brag about you to their friends. The answer to this question is crucial for the growth of any company. In the end, when marketers clog all communication channels, recommendations … Read More

»Hello Barbie« – digitalizing a traditional product to provide opportunities for new (subscription) services

Igor PauletičInbound Marketing

Digitalization or digital transformation (if you prefer) is one of the key generators of current economic progress (as well as social development). When I try to explain it to our customers, I try to narrow it down to concrete examples. This is the only simple and understandable way to explain it that will fascinate them and lead them to taking … Read More