What’s better? Being one of a kind or making the most noise?

Igor PauletičInbound Marketing, Sales

In Slovenia, if someone tells you that they’re involved in digital marketing, they’re most likely talking about advertising within the Google and Facebook advertising network. They’ll also tell you that they’re specialists in website traffic analytics and that they may manage their customers’ Facebook profiles. Even if they’re doing other things as well, most likely they only stick to the … Read More

You don’t have to be the cheapest if you’re the best

Igor PauletičInbound Marketing, Sales

A while ago I posted the article titled What beats the lowest price? on our Slovene blog, which probably attracted quite an audience based on the title alone. When I started analyzing the readers, I found out they primarily consisted of people that are in some way or another involved in sales and are responsible for sales results. This post … Read More

One of sales personnel’s biggest illusions is that they can sell me their product or service any time. Even when I’m not thinking about buying anything at all.

Igor PauletičInbound Marketing, Sales

In reality, this is really a problem of the marketing staff (not sales personnel!) and hence the key reason why in the majority of companies marketing and sales, as business functions, continue to remain unconnected (in procedural terms). Give me three minutes to explain this thesis … To increase growth, you’ll have to fill in the gap between promotion (advertising) … Read More

Why did Trump Win the Election?

Igor PauletičInbound Marketing, Sales

Well, I don’t really know the answer to this question, but I do know his campaign used people that specialize in capturing data on the audiences he addressed. These specialists used sophisticated methods to segment the “ears,” so they could hear the version of the story they liked the best. They used Facebook not only as a source of demographic … Read More

Generation Z’s Hula-Hoop

Tomaž LukmanInbound Marketing, Sales

Surely you didn’t think that here at the FrodX blog we’d ignore the toy that’s taken over the world in just a few months? Last year we were hunting Pokémons, but today, with its successor in my hands, I’m spinning the marvel that’s spread through schools, playgrounds, and offices faster than any childhood epidemic. Nobody had ever heard of them, … Read More

What is Mercedes-Benz doing to attract younger customers?

Mojca JagodicInbound Marketing, Sales

Do you think this ad is appropriate for their target audience? If you picture a typical buyer, climbing out of the car with his beer belly bulging under his ironed shirt, you will agree that this ad is completely off-target. An average Mercedes buyer is fifty-seven years old, whereas this particular ad targets kids, who sometimes can’t even afford to … Read More

Planica is bigger than Triglav

Tomaž LukmanInbound Marketing, Sales

You’re reading this after the three-day extravaganza in the Planica Valley has already ended, but I actually wrote it while the excitement before the ski flying weekend finale was reaching its climax. This is practically like a national holiday for Slovenians and includes all the activities that go with it. Luckily, there were no major incidents. So now it’s safe … Read More

A Wine Tasting Journal or A Phone Sommelier?

Igor PauletičInbound Marketing

Your comments on last weeks’ post encouraged me to explain in a bit more detail the idea of how winemakers could shoulder their way into the buying process of potential wine drinkers at restaurants. To all of those commenting that Vivino (and lots of other apps) has existed for quite some time now, I’d also like to present a different view. … Read More

Sales People No Longer Needed; Seeking Innovative Technologies!

Igor PauletičInbound Marketing

We’ve spent the past two months writing about the next industrial revolution as a universal phenomenon, but now the time has come to focus on the part of digitalization we specialize in, we have the skills for, and we operate in. Today I’d like to share a few thoughts with you about how we can use technology to find innovative … Read More