The GDPR: a regulation that is going to change the marketing world more than any other before

Igor PauletičGDPR, Sales

For the past couple of months, I’ve been asked at least once a week whether we’re also going into legal counseling now, and whether lawyers and business compliance officers are our new target audience. After all, the GDPR is a regulation, and regulations are something that lawyers are interested in, right? (This is the short explanation I get after people … Read More

Will the GDPR force you, too, to delete emails?

Andreja GregorkaGDPR, Sales

During this year’s vacation, I almost fell out with my friends over—funnily enough—the magnificence of the internet and personal data collection. Long story short, we couldn’t see eye to eye regarding its usefulness and advantages and could only agree on one thing: that accumulating a large quantity of data in one place can be unfavorable in terms of security and … Read More