Blog – FrodX

If you only see promotion as advertising, you’ll be dead within the next five years

I read that the average TV viewer in the United States, who uses Netflix and not commercial TV stations,...

Every time I come back from the United States, my friends, acquaintances, and business partners in Slovenia ask what...

People often criticize FrodX and similar companies for forcing technology on marketers and retailers. They say that marketing needs...

Who draws your picture of reality?

No doubt you’ve experienced that unpleasant situation when you realized after a referendum that your picture of reality was...

How many bad sales reps can your company afford?

Hyperconnected, informed customers are not something that just emerged yesterday. Ever since 2011, when Google published the results of...

Let’s talk about feelings

Last month my professional education focused on two topics: design thinking and the psychology of negotiation. While on any...

“The moment of misery”: that one moment when your customers really listen

I’m firmly convinced that the days are numbered for content marketing as practiced by most companies today. The amount...

Customer relationship management, chatbots, and sex

Sex is in the title pretty much just because it’ll entice more people to devote six minutes to reading...

Does your outstanding marketing benefit you or your competitors more?

It’s no secret that I’m a Volvo fan. Shortly after I bought my first one, I already knew that...

Why will your company’s business growth stop someday, too?

Two months or so ago my daughter asked me what is most difficult about running a company. I don’t...

Sell at a higher price

Practically every salesperson I know tries to justify his lack of success with the fact that his offer wasn’t...

Creative marketing is no longer about design and copywriting. It’s increasingly turning into the skill of capturing context.

For as long as I’ve been in this business, I’ve never before been asked where we’re heading and where...

What’s the essence of effective lead management and what does marketing automation software have to do with it?

The essence of successful lead management for any business lies in the following two elements: How successful you are in...

What value do you provide to your customer?

We all know that a customer’s purchasing decision is basically nothing but a simple equation: price vs. the value...

What will you invest in: technology or emotions?

Progress requires technology, first and foremost, at least if you want to make any visible impact. This has been...

Increase your sales without increasing your marketing budget

Last week, when I had a meeting at a Slovenian company, we started talking about the Net Promoter Score...

I do my research online and purchase offline

It was sometime in mid-May that I started to realize it was high time I bought summer shoes for...

By 2027 at the latest the Cannes Lion will go to a high-tech company

Last summer, Elon Musk’s comment that “artificial intelligence is the greatest risk we face as a civilization” inspired me to...

What’s better? Being one of a kind or making the most noise?

In Slovenia, if someone tells you that they’re involved in digital marketing, they’re most likely talking about advertising within...

If you’re betting on intent marketing, forget about the booking sites

I’m going on a short trip to Rome this weekend and so I’ve been spending a considerable amount of...

Have you already started letting your salespeople go?

The time is coming when the entire buying process will take place without sellers and buyers. When we no...

“We don’t need marketing. We only get new customers through customer recommendations.”

Customer recommendations are the only marketing tool that definitely works. Always! All other methods that companies use are definitely...

Have you ever wondered why people prefer opinions to arguments?

One of the first things I learned as an anthropology student was that people behave illogically and irrationally. Specifically,...

Where will artificial intelligence help marketing and sales first?

Despite all the clever solutions modern marketing has come up with, the comment that John Wanamaker made over a...

Love your customers more than your products

This probably rings a bell, right? A company spends several months (or years) developing a product until it finds...

You don’t have to be the cheapest if you’re the best

A while ago I posted the article titled What beats the lowest price? on our Slovene blog, which probably...

One of sales personnel’s biggest illusions is that they can sell me their product or service any time. Even when I’m not thinking about buying anything at all.

In reality, this is really a problem of the marketing staff (not sales personnel!) and hence the key reason...

Why did Trump Win the Election?

Well, I don’t really know the answer to this question, but I do know his campaign used people that...

What a drag!

It may be true that it’s very difficult to sell anything without good sales, a good product, and a...

Our children will all be gamers, all the time

I say “children” only because we—their parents and grandparents—are more reserved, afraid, or cautious than our children. Even though...

Do you know what will happen to your business by 2025?

I’ll be forty-nine in 2025. My first child will be in college, the second in secondary school, and the...

It’s already begun: say goodbye to your job!

Immediately after the New Year the Japanese insurance company Fukoku Mutual Life Insurance announced that it would soon replace...

The GDPR: a regulation that is going to change the marketing world more than any other before

For the past couple of months, I’ve been asked at least once a week whether we’re also going into...

Will the GDPR force you, too, to delete emails?

During this year’s vacation, I almost fell out with my friends over—funnily enough—the magnificence of the internet and personal...

Generation Z’s Hula-Hoop

Surely you didn’t think that here at the FrodX blog we’d ignore the toy that’s taken over the world...

Digitization Killed the Marketing You Used to Be Good At

Product More than one hundred years ago, Henry Ford introduced the first conveyor belt assembly line for his Model T....

Insanity according to Einstein

Sometimes it seems that in some areas everyone just keeps doing things the same old way. But, as Albert...

What is Mercedes-Benz doing to attract younger customers?

Content marketing is a buzzword that comes up everywhere on the internet. Really there’s nothing new about it, though....

Planica is bigger than Triglav

You’re reading this after the three-day extravaganza in the Planica Valley has already ended, but I actually wrote it...

Technology is Slowly but Surely Winning the Battle for Customers

Over the past few weeks, I’ve been noticing that, every time I get in my car, my cell phone...

A Wine Tasting Journal or A Phone Sommelier?

Your comments on last weeks’ post encouraged me to explain in a bit more detail the idea of how winemakers...

Sales People No Longer Needed; Seeking Innovative Technologies!

We’ve spent the past two months writing about the next industrial revolution as a universal phenomenon, but now the...

Don’t waste my time

If there’s something that really annoys me, it’s wasting time. A little while ago I had to sort out...

Are you just meeting yesterday’s needs or developing new customer habits?

The more I think about it, the more I’m convinced that “great” things are only possible if you develop...

Digital Transformation isn’t what you think it is, part 2

My last post, “Digital transformation isn’t what you think it is,” has been met with exceptional response. I took...

Digital Transformation isn’t what you think it is

Let’s face it: most providers that develop software, sell servers or disc arrays, or offer web design services are...

How to choose the ideal clients to call

If you do phone sales and your salary doesn’t depend on your performance, you ought to call up my...

Harley Davidson doesn’t actually sell bikes

A few days ago, a high-profile international corporation informed us that it had selected us to work with them....

You can't tell me tall tales

A week ago I attended a workshop on telling fairytales. When I mentioned this to my coworkers, they laughed...

You won’t sell more just because you’re cute

Three weeks ago I was hired by a new client. To give you an idea of what kind of...

Why fancy expressions like “inbound marketing” get on my nerves

Travel always gives me a dose of reality. Just when I think I know something about life, I end...

How I used a story to show my client why they need social listening

In business (as well as our everyday lives) we can always find three types of people: Those who aren’t afraid...

Marketing at the threshold of the Internet of Things (IoT)

Let’s start today’s post with a mini experiment. Look around for a moment and list all the devices with...

How can we reach consumers during “micro-moments”?

Micro-moments determine an increasing number of life decisions these days. Even a few years ago we were still talking...

Do all female shoppers really want to have their bra size measured?

All of the women that have ever had the chance to visit a Victoria’s Secret store know the true...

That day I noticed that I read differently

My life is full of lessons I more or less always pay for dearly. The last one was: Don’t...

What problems does CRM solve and what problems are you looking to solve?

It’s part of human nature that we prefer to tackle something that is familiar, seemingly manageable, and comprehensible, rather...

Why aren’t you brave enough to stop using (digital) marketing that doesn’t yield any relevant sales results?

Have you ever heard a salesperson say he closed a deal thanks to his company’s fantastic marketing? Neither have...

Those who just follow will never be leaders

If there’s one thing I’m always thinking about and trying to understand, it’s people’s shopping habits or, more specifically,...

If they chose you just because of your prices, they will leave you just because of them

There was an article in last week’s Finance (Slovenian financial newspaper) stating that 55,481 households changed their electricity supplier...

Connections are crucial for business deals in almost all cases

The secret of successful salespeople is getting their customers to trust them and feel safe around them. I can...

Peter Prevc finished in just fifth place

While Slovenian skier Žan Kranjec was excellent with his 16th place finish in Friday’s giant slalom under Vitranc two...

Who is telling your story?

I often hear that Slovenians make great products, but we simply don’t have the know-how to sell them properly....

How can an 11-year old explain the value of a brand?

After 6 straight days of golfing, I went for a relaxing walk around lake Bled with my family. Our...

Why should your clients brag about you to their friends?

If your marketing department is asking itself how many of your customers mention you or brag about you in...

»Hello Barbie« – digitalizing a traditional product to provide opportunities for new (subscription) services

Digitalization or digital transformation (if you prefer) is one of the key generators of current economic progress (as well...

Why should we buy from you?

When talking to a customer that wants to work with us, I first try to find the answer to...

Content is no longer the key to content marketing

Let’s face it – we are drowning in content. All of a sudden every company creates content to attract...

If you wait, you just might get stuck

I am not the type of person that likes to look back. Nostalgia just isn’t my thing. I never...

My problem isn’t fertilizer. My problem is that my neighbor’s lawn looks better than mine.

The stories that we share with you are almost always drawn from FrodX’s business experiences. Most of them are...

We are all experts when it comes to marketing, football and politics

Sometimes I feel that the curse of our business is that so many people feel competent to judge our...

Forget about marketing! The only thing that is important in our business is the price!

"Every business is all about the price, not only yours”. This is how I always answer such claims and...

What does every salesperson surely understand?

When I’m around marketing people it doesn’t take long to hear them complain about salespeople: “They don’t understand anything....

Who will take care of your customers tomorrow?

I keep reading that intelligent processes will replace automated processes. On the other hand, CRM (Customer Relationship Management) systems...

Your customers are people, not focus groups

It just so happened that my boyfriend and I had to deal with our mobile and internet service providers...

Which expectations of your customers will never change?

I believe that this is a very important question when you’re thinking about developing your company or products. Actually,...

12 minutes and 13 seconds of happiness in the no. 1 Slovenian network

This posts reflects my experience as a business user of Telekom Slovenije mobile phone services exactly 21 days ago...

What marketing lessons can we learn from silent movies?

Last weekend, I went to a movie theatre to watch a silent movie. It’s been a long time since...

3 most common mistakes of sales websites

This post offers some practical advice on a topic that we’ve covered multiple times. It’s one of the most...

A whole other world exists. Will you find your way in it?

While a part of the Slovenian business public is certain that they’ve reached the pinnacle of content marketing by...

Who is a threat to your business?

Right now Volkswagen must deal with the consequences of the recently discovered scandal while the automotive world keeps moving...

Why haven't I called you yet?

I’ve been haunted by a salesman for the last 5 weeks. He keeps calling me on the phone, sending...

Delighted employees lead to delighted customers

We've been talking a lot about customer care lately in FrodX. Mostly about how everything should be customer focused...

Recipe for disaster in customer service? When managers decide who should be a VIP customer.

The other day while having a conversation about customer service, I heard someone say: “In our company managers decide...

How much is acquiring new customers to replace the ones you lost costing you?

If your competitor had to lose a customer so you could gain a new one, this post should be...

Copying from the competition, yet you think you can beat them?

I've spent my last week sailing. Call it a vacation. But there's no stopping a restless spirit. I offered...

Satisfied customers will keep your business trouble-free - delighted ones will bring you new business

The last couple of days, I’ve been playing with the settings of my web browser. I wanted to see...

"Please formulate your complaint properly"

Our last blogposts on bad customer experience didn’t result in companies that wish to improve their customer experience contacting us...

Why did I decide to cut my Sava Hotels loyalty card in half?

I carry 9 plastic cards at any time in my wallet: my ID card, health insurance card, personal bank...

What kind of a salesman would you immediately fire?

The other day I had 45 minutes of free time between two meetings in the Zvezda cafe at the...

When marketing and sales forget who the customer is

Has an insurance company ever actively tried to lose you as a customer? I used to wonder whether I...

No one cares about you!

3 things bother me on FrodX's website: You cannot figure out what FrodX is doing in 2 seconds. It...

Welcome to one-on-one communication

Marketing digitalization brings 3 key changes. The first one must be that now everything can be measured. Not only...

You have a useful quality product. Why don’t customers buy it?

If your answer is "because of the price", you are making a dangerous mistake. To understand the patterns of decision...

Sometimes an outside view is needed

I spent the last weekend in Bovec with my son. We were there for his golf tournament, so naturally,...

At FrodX, we disqualify 75% of our leads

A couple of months ago, I had a talk with my boss regarding marketing success measurement. We were trying...

A website for 200 €

Too many companies, mostly in the service industry, still believe that they do not need a website or that...