Increase your sales without increasing your marketing budgetLast week, when I had a meeting at a Slovenian company, we started talking... I do my research online and purchase offlineIt was sometime in mid-May that I started to realize it was high time... By 2027 at the latest the Cannes Lion will go to a high-tech companyLast summer, Elon Musk’s comment that “artificial intelligence is the greatest risk we face... What’s better? Being one of a kind or making the most noise?In Slovenia, if someone tells you that they’re involved in digital marketing, they’re most... If you’re betting on intent marketing, forget about the booking sitesI’m going on a short trip to Rome this weekend and so I’ve been... Have you already started letting your salespeople go?The time is coming when the entire buying process will take place without sellers... “We don’t need marketing. We only get new customers through customer recommendations.”Customer recommendations are the only marketing tool that definitely works. Always! All other methods... Have you ever wondered why people prefer opinions to arguments?One of the first things I learned as an anthropology student was that people... Where will artificial intelligence help marketing and sales first?Despite all the clever solutions modern marketing has come up with, the comment that... Love your customers more than your productsThis probably rings a bell, right? A company spends several months (or years) developing... You don’t have to be the cheapest if you’re the bestA while ago I posted the article titled What beats the lowest price? on... One of sales personnel’s biggest illusions is that they can sell me their product or service any time. Even when I’m not thinking about buying anything at all.In reality, this is really a problem of the marketing staff (not sales personnel!)... Why did Trump Win the Election?Well, I don’t really know the answer to this question, but I do know... What a drag!It may be true that it’s very difficult to sell anything without good sales,... Our children will all be gamers, all the timeI say “children” only because we—their parents and grandparents—are more reserved, afraid, or cautious... Do you know what will happen to your business by 2025?I’ll be forty-nine in 2025. My first child will be in college, the second... It’s already begun: say goodbye to your job!Immediately after the New Year the Japanese insurance company Fukoku Mutual Life Insurance announced... The GDPR: a regulation that is going to change the marketing world more than any other beforeFor the past couple of months, I’ve been asked at least once a week... Will the GDPR force you, too, to delete emails?During this year’s vacation, I almost fell out with my friends over—funnily enough—the magnificence... Generation Z’s Hula-HoopSurely you didn’t think that here at the FrodX blog we’d ignore the toy... Digitization Killed the Marketing You Used to Be Good AtProduct More than one hundred years ago, Henry Ford introduced the first conveyor belt assembly... Insanity according to EinsteinSometimes it seems that in some areas everyone just keeps doing things the same... What is Mercedes-Benz doing to attract younger customers?Content marketing is a buzzword that comes up everywhere on the internet. Really there’s... Planica is bigger than TriglavYou’re reading this after the three-day extravaganza in the Planica Valley has already ended,... Technology is Slowly but Surely Winning the Battle for CustomersOver the past few weeks, I’ve been noticing that, every time I get in... A Wine Tasting Journal or A Phone Sommelier?Your comments on last weeks’ post encouraged me to explain in a bit more detail... Sales People No Longer Needed; Seeking Innovative Technologies!We’ve spent the past two months writing about the next industrial revolution as a... Don’t waste my timeIf there’s something that really annoys me, it’s wasting time. A little while ago... Are you just meeting yesterday’s needs or developing new customer habits?The more I think about it, the more I’m convinced that “great” things are... Digital Transformation isn’t what you think it is, part 2My last post, “Digital transformation isn’t what you think it is,” has been met... Digital Transformation isn’t what you think it isLet’s face it: most providers that develop software, sell servers or disc arrays, or... How to choose the ideal clients to callIf you do phone sales and your salary doesn’t depend on your performance, you... Harley Davidson doesn’t actually sell bikesA few days ago, a high-profile international corporation informed us that it had selected... You can't tell me tall talesA week ago I attended a workshop on telling fairytales. When I mentioned this... You won’t sell more just because you’re cuteThree weeks ago I was hired by a new client. To give you an... Why fancy expressions like “inbound marketing” get on my nervesTravel always gives me a dose of reality. Just when I think I know... How I used a story to show my client why they need social listeningIn business (as well as our everyday lives) we can always find three types... Marketing at the threshold of the Internet of Things (IoT)Let’s start today’s post with a mini experiment. Look around for a moment and... How can we reach consumers during “micro-moments”?Micro-moments determine an increasing number of life decisions these days. Even a few years... Do all female shoppers really want to have their bra size measured?All of the women that have ever had the chance to visit a Victoria’s... That day I noticed that I read differentlyMy life is full of lessons I more or less always pay for dearly.... What problems does CRM solve and what problems are you looking to solve?It’s part of human nature that we prefer to tackle something that is familiar,... Why aren’t you brave enough to stop using (digital) marketing that doesn’t yield any relevant sales results?Have you ever heard a salesperson say he closed a deal thanks to his... Those who just follow will never be leadersIf there’s one thing I’m always thinking about and trying to understand, it’s people’s... If they chose you just because of your prices, they will leave you just because of themThere was an article in last week’s Finance (Slovenian financial newspaper) stating that 55,481... Connections are crucial for business deals in almost all casesThe secret of successful salespeople is getting their customers to trust them and feel... Peter Prevc finished in just fifth placeWhile Slovenian skier Žan Kranjec was excellent with his 16th place finish in Friday’s... Who is telling your story?I often hear that Slovenians make great products, but we simply don’t have the... How can an 11-year old explain the value of a brand?After 6 straight days of golfing, I went for a relaxing walk around lake... Why should your clients brag about you to their friends?If your marketing department is asking itself how many of your customers mention you... »Hello Barbie« – digitalizing a traditional product to provide opportunities for new (subscription) servicesDigitalization or digital transformation (if you prefer) is one of the key generators of... Why should we buy from you?When talking to a customer that wants to work with us, I first try... Content is no longer the key to content marketingLet’s face it – we are drowning in content. All of a sudden every... If you wait, you just might get stuckI am not the type of person that likes to look back. Nostalgia just... My problem isn’t fertilizer. My problem is that my neighbor’s lawn looks better than mine.The stories that we share with you are almost always drawn from FrodX’s business... We are all experts when it comes to marketing, football and politicsSometimes I feel that the curse of our business is that so many people... Forget about marketing! The only thing that is important in our business is the price!"Every business is all about the price, not only yours”. This is how I... What does every salesperson surely understand?When I’m around marketing people it doesn’t take long to hear them complain about... Who will take care of your customers tomorrow?I keep reading that intelligent processes will replace automated processes. On the other hand,... Your customers are people, not focus groupsIt just so happened that my boyfriend and I had to deal with our... Which expectations of your customers will never change?I believe that this is a very important question when you’re thinking about developing... 12 minutes and 13 seconds of happiness in the no. 1 Slovenian networkThis posts reflects my experience as a business user of Telekom Slovenije mobile phone... What marketing lessons can we learn from silent movies? Last weekend, I went to a movie theatre to watch a silent movie. It’s... 3 most common mistakes of sales websitesThis post offers some practical advice on a topic that we’ve covered multiple times.... A whole other world exists. Will you find your way in it?While a part of the Slovenian business public is certain that they’ve reached the... Who is a threat to your business?Right now Volkswagen must deal with the consequences of the recently discovered scandal while... Why haven't I called you yet?I’ve been haunted by a salesman for the last 5 weeks. He keeps calling... Delighted employees lead to delighted customersWe've been talking a lot about customer care lately in FrodX. Mostly about how... Recipe for disaster in customer service? When managers decide who should be a VIP customer.The other day while having a conversation about customer service, I heard someone say:... How much is acquiring new customers to replace the ones you lost costing you?If your competitor had to lose a customer so you could gain a new... Copying from the competition, yet you think you can beat them?I've spent my last week sailing. Call it a vacation. But there's no stopping... Satisfied customers will keep your business trouble-free - delighted ones will bring you new businessThe last couple of days, I’ve been playing with the settings of my web... "Please formulate your complaint properly"Our last blogposts on bad customer experience didn’t result in companies that wish to improve... Why did I decide to cut my Sava Hotels loyalty card in half?I carry 9 plastic cards at any time in my wallet: my ID card,... What kind of a salesman would you immediately fire?The other day I had 45 minutes of free time between two meetings in... When marketing and sales forget who the customer isHas an insurance company ever actively tried to lose you as a customer? I... No one cares about you!3 things bother me on FrodX's website: You cannot figure out what FrodX is... Welcome to one-on-one communicationMarketing digitalization brings 3 key changes. The first one must be that now everything... You have a useful quality product. Why don’t customers buy it?If your answer is "because of the price", you are making a dangerous mistake. To... Sometimes an outside view is neededI spent the last weekend in Bovec with my son. We were there for... At FrodX, we disqualify 75% of our leadsA couple of months ago, I had a talk with my boss regarding marketing... A website for 200 €Too many companies, mostly in the service industry, still believe that they do not...
Increase your sales without increasing your marketing budgetLast week, when I had a meeting at a Slovenian company, we started talking... I do my research online and purchase offlineIt was sometime in mid-May that I started to realize it was high time... By 2027 at the latest the Cannes Lion will go to a high-tech companyLast summer, Elon Musk’s comment that “artificial intelligence is the greatest risk we face... What’s better? Being one of a kind or making the most noise?In Slovenia, if someone tells you that they’re involved in digital marketing, they’re most... If you’re betting on intent marketing, forget about the booking sitesI’m going on a short trip to Rome this weekend and so I’ve been... Have you already started letting your salespeople go?The time is coming when the entire buying process will take place without sellers... “We don’t need marketing. We only get new customers through customer recommendations.”Customer recommendations are the only marketing tool that definitely works. Always! All other methods... Have you ever wondered why people prefer opinions to arguments?One of the first things I learned as an anthropology student was that people... Where will artificial intelligence help marketing and sales first?Despite all the clever solutions modern marketing has come up with, the comment that... Love your customers more than your productsThis probably rings a bell, right? A company spends several months (or years) developing... You don’t have to be the cheapest if you’re the bestA while ago I posted the article titled What beats the lowest price? on... One of sales personnel’s biggest illusions is that they can sell me their product or service any time. Even when I’m not thinking about buying anything at all.In reality, this is really a problem of the marketing staff (not sales personnel!)... Why did Trump Win the Election?Well, I don’t really know the answer to this question, but I do know... What a drag!It may be true that it’s very difficult to sell anything without good sales,... Our children will all be gamers, all the timeI say “children” only because we—their parents and grandparents—are more reserved, afraid, or cautious... Do you know what will happen to your business by 2025?I’ll be forty-nine in 2025. My first child will be in college, the second... It’s already begun: say goodbye to your job!Immediately after the New Year the Japanese insurance company Fukoku Mutual Life Insurance announced... The GDPR: a regulation that is going to change the marketing world more than any other beforeFor the past couple of months, I’ve been asked at least once a week... Will the GDPR force you, too, to delete emails?During this year’s vacation, I almost fell out with my friends over—funnily enough—the magnificence... Generation Z’s Hula-HoopSurely you didn’t think that here at the FrodX blog we’d ignore the toy... Digitization Killed the Marketing You Used to Be Good AtProduct More than one hundred years ago, Henry Ford introduced the first conveyor belt assembly... Insanity according to EinsteinSometimes it seems that in some areas everyone just keeps doing things the same... What is Mercedes-Benz doing to attract younger customers?Content marketing is a buzzword that comes up everywhere on the internet. Really there’s... Planica is bigger than TriglavYou’re reading this after the three-day extravaganza in the Planica Valley has already ended,... Technology is Slowly but Surely Winning the Battle for CustomersOver the past few weeks, I’ve been noticing that, every time I get in... A Wine Tasting Journal or A Phone Sommelier?Your comments on last weeks’ post encouraged me to explain in a bit more detail... Sales People No Longer Needed; Seeking Innovative Technologies!We’ve spent the past two months writing about the next industrial revolution as a... Don’t waste my timeIf there’s something that really annoys me, it’s wasting time. A little while ago... Are you just meeting yesterday’s needs or developing new customer habits?The more I think about it, the more I’m convinced that “great” things are... Digital Transformation isn’t what you think it is, part 2My last post, “Digital transformation isn’t what you think it is,” has been met... Digital Transformation isn’t what you think it isLet’s face it: most providers that develop software, sell servers or disc arrays, or... How to choose the ideal clients to callIf you do phone sales and your salary doesn’t depend on your performance, you... Harley Davidson doesn’t actually sell bikesA few days ago, a high-profile international corporation informed us that it had selected... You can't tell me tall talesA week ago I attended a workshop on telling fairytales. When I mentioned this... You won’t sell more just because you’re cuteThree weeks ago I was hired by a new client. To give you an... Why fancy expressions like “inbound marketing” get on my nervesTravel always gives me a dose of reality. Just when I think I know... How I used a story to show my client why they need social listeningIn business (as well as our everyday lives) we can always find three types... Marketing at the threshold of the Internet of Things (IoT)Let’s start today’s post with a mini experiment. Look around for a moment and... How can we reach consumers during “micro-moments”?Micro-moments determine an increasing number of life decisions these days. Even a few years... Do all female shoppers really want to have their bra size measured?All of the women that have ever had the chance to visit a Victoria’s... That day I noticed that I read differentlyMy life is full of lessons I more or less always pay for dearly.... What problems does CRM solve and what problems are you looking to solve?It’s part of human nature that we prefer to tackle something that is familiar,... Why aren’t you brave enough to stop using (digital) marketing that doesn’t yield any relevant sales results?Have you ever heard a salesperson say he closed a deal thanks to his... Those who just follow will never be leadersIf there’s one thing I’m always thinking about and trying to understand, it’s people’s... If they chose you just because of your prices, they will leave you just because of themThere was an article in last week’s Finance (Slovenian financial newspaper) stating that 55,481... Connections are crucial for business deals in almost all casesThe secret of successful salespeople is getting their customers to trust them and feel... Peter Prevc finished in just fifth placeWhile Slovenian skier Žan Kranjec was excellent with his 16th place finish in Friday’s... Who is telling your story?I often hear that Slovenians make great products, but we simply don’t have the... How can an 11-year old explain the value of a brand?After 6 straight days of golfing, I went for a relaxing walk around lake... Why should your clients brag about you to their friends?If your marketing department is asking itself how many of your customers mention you... »Hello Barbie« – digitalizing a traditional product to provide opportunities for new (subscription) servicesDigitalization or digital transformation (if you prefer) is one of the key generators of... Why should we buy from you?When talking to a customer that wants to work with us, I first try... Content is no longer the key to content marketingLet’s face it – we are drowning in content. All of a sudden every... If you wait, you just might get stuckI am not the type of person that likes to look back. Nostalgia just... My problem isn’t fertilizer. My problem is that my neighbor’s lawn looks better than mine.The stories that we share with you are almost always drawn from FrodX’s business... We are all experts when it comes to marketing, football and politicsSometimes I feel that the curse of our business is that so many people... Forget about marketing! The only thing that is important in our business is the price!"Every business is all about the price, not only yours”. This is how I... What does every salesperson surely understand?When I’m around marketing people it doesn’t take long to hear them complain about... Who will take care of your customers tomorrow?I keep reading that intelligent processes will replace automated processes. On the other hand,... Your customers are people, not focus groupsIt just so happened that my boyfriend and I had to deal with our... Which expectations of your customers will never change?I believe that this is a very important question when you’re thinking about developing... 12 minutes and 13 seconds of happiness in the no. 1 Slovenian networkThis posts reflects my experience as a business user of Telekom Slovenije mobile phone... What marketing lessons can we learn from silent movies? Last weekend, I went to a movie theatre to watch a silent movie. It’s... 3 most common mistakes of sales websitesThis post offers some practical advice on a topic that we’ve covered multiple times.... A whole other world exists. Will you find your way in it?While a part of the Slovenian business public is certain that they’ve reached the... Who is a threat to your business?Right now Volkswagen must deal with the consequences of the recently discovered scandal while... Why haven't I called you yet?I’ve been haunted by a salesman for the last 5 weeks. He keeps calling... Delighted employees lead to delighted customersWe've been talking a lot about customer care lately in FrodX. Mostly about how... Recipe for disaster in customer service? When managers decide who should be a VIP customer.The other day while having a conversation about customer service, I heard someone say:... How much is acquiring new customers to replace the ones you lost costing you?If your competitor had to lose a customer so you could gain a new... Copying from the competition, yet you think you can beat them?I've spent my last week sailing. Call it a vacation. But there's no stopping... Satisfied customers will keep your business trouble-free - delighted ones will bring you new businessThe last couple of days, I’ve been playing with the settings of my web... "Please formulate your complaint properly"Our last blogposts on bad customer experience didn’t result in companies that wish to improve... Why did I decide to cut my Sava Hotels loyalty card in half?I carry 9 plastic cards at any time in my wallet: my ID card,... What kind of a salesman would you immediately fire?The other day I had 45 minutes of free time between two meetings in... When marketing and sales forget who the customer isHas an insurance company ever actively tried to lose you as a customer? I... No one cares about you!3 things bother me on FrodX's website: You cannot figure out what FrodX is... Welcome to one-on-one communicationMarketing digitalization brings 3 key changes. The first one must be that now everything... You have a useful quality product. Why don’t customers buy it?If your answer is "because of the price", you are making a dangerous mistake. To... Sometimes an outside view is neededI spent the last weekend in Bovec with my son. We were there for... At FrodX, we disqualify 75% of our leadsA couple of months ago, I had a talk with my boss regarding marketing... A website for 200 €Too many companies, mostly in the service industry, still believe that they do not...
